Homa Rostami, Geriatric Care Manager and Co-Owner of Life Options for Seniors, brings more than 22 years of experience in the senior living industry, along with a deep and enduring commitment to enhancing the lives of older adults. Her career spans a wide spectrum of senior care settings, providing her with a comprehensive and well-rounded perspective on the evolving needs of aging individuals and their families. Homa has worked at Kaiser as a Patient Care Coordinator, where she gained valuable experience in care coordination and transitional planning. She also served as an Admissions Manager with Eskaton and as a Marketing Director and Care Counselor with AccentCare. These diverse roles have provided her with firsthand exposure to multiple facets of the senior care industry, equipping her with the insight and expertise needed to guide families through every stage of the aging journey. A dedicated professional in the field of aging services, Homa holds a bachelor’s degree from the University of the Pacific and an associate’s degree in Gerontology. She is also a certified administrator for Residential Care Facilities for the Elderly (RCFE), reflecting her expertise in both regulatory standards and compassionate, person-centered care. Homa’s passion for supporting seniors extends beyond her professional work. She has been actively involved with the Adopt An Elder Foundation, where she has served as President and now Ambassador, continuing her advocacy for improving the quality of life for vulnerable older adults in the community. In addition, she serves as an advisor on the National Care Planning Council for Placer County, further demonstrating her leadership and commitment to advancing senior care resources at the local level. Through her work with Life Options for Seniors, Homa is known for her thoughtful guidance, strong advocacy, and her ability to help families navigate complex care decisions with confidence, clarity, and peace of mind.

Matthew Crooks, MSW, is an experienced Geriatric Care professional with more than 35 years dedicated to serving older adults and their families. With a Master’s degree in Social Work, Matthew brings both clinical expertise and a deeply compassionate approach to navigating the complexities of aging and long-term care. Over the course of his career, Matthew has worked across the full continuum of care, including hospitals, skilled nursing facilities, and home health settings. He is also the former owner and operator of a hospice care company, where he provided leadership in delivering compassionate, end-of-life care focused on dignity, comfort, and family support. This breadth of experience allows him to offer thoughtful guidance and informed solutions tailored to each client’s unique situation. Matthew is widely respected for his leadership and commitment to the senior community. He has served as Past President of the Adopt An Elder Foundation as well as Del Oro Caregiver Resource Center, where he played an instrumental role in supporting caregivers and advocating for vital senior services throughout the region.

Shelly Coyne is a dedicated Senior Care Consultant with Life Options for Seniors, where she has been serving older adults and their families since 2015. As a Certified Geriatric Care Manager and Certified Administrator for Residential Care Facilities for the Elderly (RCFE), she brings both professional expertise and a deep understanding of the standards required to ensure safe, compassionate, and high-quality care. Shelly has a longstanding passion for working with seniors, driven by a genuine desire to enhance their quality of life and support families through important care decisions. Her approach is centered on empathy, personalized guidance, and advocacy—helping clients navigate the often complex landscape of senior care with clarity and confidence. Through her work, Shelly is known for building meaningful relationships and providing thoughtful solutions tailored to each individual’s unique needs and preferences.

Sue Hoppe brings over 35 years of dedicated experience in the healthcare field, with a deep-rooted passion for supporting older adults and their families through complex care journeys. Her extensive background includes roles in Case Management and Discharge Planning, as well as close collaboration with physicians, home health agencies, and social services across respected healthcare systems such as Kaiser Foundation Hospitals and Sutter Hospitals. Throughout her career, Sue has developed a specialized expertise in coordinating seamless transitions of care, guiding individuals into and out of skilled nursing and acute rehabilitation facilities with compassion, precision, and a strong advocacy mindset. She understands that these transitions are not just clinical decisions, but deeply personal moments for patients and their loved ones. Driven by the meaningful connections she built and the impact she witnessed, Sue was inspired to take her work to a more individualized, client-centered level. Through Life Options for Seniors, she provides personalized guidance and geriatric care management services, helping families navigate aging with dignity, clarity, and confidence. Sue’s commitment to the senior community extends beyond her professional work. She proudly serves as Board Secretary for the Adopt An Elder Foundation, where she continues to advocate for the well-being and quality of life of older adults. Outside of her professional endeavors, Sue cherishes time spent with her children and grandchildren, and delights in spoiling her beloved dog, Mickey, with new toys.

Pam Murphy brings a wealth of experience and heartfelt dedication to her role in senior care, with a career rooted in service, advocacy, and community connection. She began her journey with the Area Agency on Aging of Santa Clara County, where she served as Volunteer Coordinator for the Friendly Visiting Program, fostering meaningful companionship and support for isolated older adults. She later advanced to Coordinator of the In-Home Support Services (IHSS) Registry, helping connect seniors and families with trusted caregiving resources. After relocating to Roseville, Pam continued to follow her passion for working with older adults, serving as a Marketing Director for an assisted living community for five years. In this role, she guided families through important transitions, helping them find safe, supportive environments for their loved ones. Since 2010, Pam has been working in Senior Care Consulting, where she assists families in navigating care options, placement services, and the complexities of aging with compassion and expertise. Her ability to listen, advocate, and provide personalized solutions has made her a trusted resource for many families in the community. Pam remains actively engaged in local senior initiatives, serving as a Board Member of the Sunshine Committee in Sun City Roseville and contributing to the Senior of the Year Program. Her commitment to enriching the lives of older adults also led her to join the Adopt An Elder Foundation in 2014, where she serves as the Adoptee Assessment Coordinator, helping ensure seniors receive the care and attention they deserve.

Elizabeth Van Leuven is a California-licensed Residential Care Facility for the Elderly (RCFE) Administrator and accomplished marketing consultant with a proven record of success across healthcare, senior living, nonprofit development, and community engagement. Her career reflects a unique blend of strategic expertise and heartfelt commitment to improving the lives of older adults and the organizations that serve them. Her background includes ownership of a successful healthcare business, providing her with valuable insight into both operational excellence and client-centered care. In addition, Elizabeth brings extensive experience in community service, group facilitation, nonprofit fundraising, and large-scale event coordination—skills that allow her to connect people, build meaningful programs, and drive positive outcomes. With a passion for service and a talent for strategic thinking, Elizabeth is dedicated to advancing quality care, strengthening community connections, and supporting families and professionals navigating the complexities of aging.

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